It's great that Brickman was able to find employment with CNC (owned by GateHouse Media) running magazine sales. I am sure his contacts with luxury vendors (which formed the bedrock of his magazine group's sales) are going to be a huge asset in that position.
Not mentioned in the letter is the impact of the Internet on local publications. The CNC newspapers like the Newton Tab appear to have a better handle on online campaigns than the dinosaurs running the Globe, which during my last check had barely any local online advertising, and a weak print ad lineup as well.
Related blog posts on I, Lamont:
- An open letter to Gatehouse Media, editor Greg Reibman, and other Newton Tab staff
- The robots of Newton
- Boston Globe advertising: What's wrong with this picture?
- Google News: Biased or broken?
- Boston Globe relaunches forums, but they're doing it all wrong
- What is the future of print publications?
- What value do you feel Web 2.0 brings to the news industry?
- Source Blocks get a boost ...
- The power of mother nature, and the power of video 2.0
But here in Somerville, a glossy quarterly has just started up:
ReplyDeleteSomerville Scout
They've published three issues so far, also delivered free to local residents. So far, they have not asked anyone to subscribe.