Associated Content: What is Yahoo thinking?

So Yahoo is buying Associated Content. The price tag? Rumors say it's between $90-$100 million.

A strategy based on low-quality, commodity content is bad for any brand, but because this product is tied so closely to SEO, it is really putting itself at the mercy of Google -- Yahoo's classic foe in the search arena. A fundamental change in Google's search algorithm or SERP design could really hurt Associated Content.